Marketing
Marketing organizations use Brainshark to meet increasing content development needs while boosting the effectiveness of their demand generation, social media, webinar marketing and event marketing programs.
With Brainshark, marketing teams can rapidly produce and deliver content that is impactful, measurable and accessible online or from mobile devices. Marketing programs that incorporate Brainshark video presentations have greater audience reach and return on investment (ROI). Brainshark lets you easily transform static content, including PowerPoint® documents, into voice-enriched video presentations. Your video marketing presentations can then be shared privately or publicly with target audiences who can view your content on demand.
Brainshark’s comprehensive reporting provides in-depth analytics to measure the effectiveness of your video marketing content and identify your most promising leads. Integrating Brainshark with your CRM or marketing automation system provides you with additional insights on program effectiveness to help enhance marketing’s role as a revenue driver.
Content Development
Brainshark allows your marketing team to accelerate content creation without increasing headcount. With Brainshark’s ease of use, subject matter experts across the organization can become part of the authoring process. With more engaging, voice-enriched video marketing content, organizations are armed to take their marketing efforts to the next level.
Demand Generation
To boost results, marketing professionals use Brainshark video presentations in their email marketing and website landing pages. You can easily create more dynamic and engaging content that will compel audiences to your “call to action.” Track viewing behavior to gain a deeper understanding of the effectiveness of your video marketing efforts and prospect behavior.
Sales Enablement
Sales professionals use Brainshark to increase the quality and quantity of communications by incorporating dynamic content that can be personalized and shared with prospects. Time and costs associated with internal training are also dramatically reduced, replacing in-person meetings and webinars with on-demand video presentations that sales reps can review any time.
Marketing Automation
You can add value to your marketing automation solution by integrating it with Brainshark. Including links to Brainshark video presentations in your email marketing campaigns can improve clickthroughs and allow you to measure message effectiveness with powerful viewing analytics that can be passed into your marketing automation solution.
Webinar Marketing
Savvy marketers complement live webinars with on-demand video presentations that can be accessed anytime, anywhere. Brainshark presentations even allow you to insert polls and surveys to collect feedback from viewers at their convenience, and track viewing results to identify the best leads.
Event Marketing
Video marketing can help generate greater interest and higher attendance for your next trade show or event. You can send session information and video invitations prior to the show, and extend the life of your content by featuring it in a customizable, on-demand portal with video presentations that can be viewed long after the live event is over.
Social Media Marketing and Public Relations (PR)
Brainshark enhances the impact of your social media posts and tweets. Share your video presentations with fans and followers to increase their chances of going viral, and upload them to YouTube with just a few clicks. Use Brainshark video presentations to put your public relations messages in front of the people you'd like to reach, and streamline your content development efforts for timely delivery while the news is fresh.
