Sales
Shorter sales cycles, better informed and motivated sales reps, and more time in the field are just some of the benefits delivered when organizations leverage Brainshark for sales and sales enablement.
Enable your sales team without cutting into selling time
Brainshark is an ideal component of a blended approach to sales enablement and training. By combining fewer days of live training or web conference sessions with on-demand Brainshark online training, your sales reps can learn more on their own schedules, on their PCs or mobile devices.
You can also include quizzes within any presentation to measure comprehension and track course completion. Detailed reporting also allows you to monitor participation and results for mandatory training modules. Brainshark also offers Rapid Learning™ to support formal training program management requirements.
Just-in-time training and selling
When you provide sales reps with short video presentations, they have a quick way to review relevant information as they prep for their next sales call, which they can do from virtually any mobile device using Brainshark. If a video presentation is also appropriate and beneficial to share with a prospect, the salesperson can even view it together with his prospect during the meeting, right from a mobile device like an iPad or tablet. He can also quickly compose and send an email with the link to the presentation as he’s traveling back to the office, providing immediate and impactful follow-up to the sales call.
Quickly build a stronger relationship and accelerate the sales cycle
After a meeting, instead of following up with a text-heavy email (with bulky attachments) or a lengthy voicemail, sales reps can quickly record and send a Brainshark online video presentation personalized with their voice. In the presentation, they can tailor their message to the prospect’s unique challenges, outline next steps and even attach a proposal. The message not only stands out, but it also makes the salesperson more familiar to the prospect, helping strengthen the relationship and accelerate the flow of information with fewer calls, emails and face-to-face visits.
When a Brainshark presentation is forwarded to various influencers and stakeholders within an organization, the sales rep can feel confident knowing that the same information is getting communicated. Meanwhile, each time the presentation is viewed, the rep is alerted and the viewing details are provided. This powerful feedback mechanism not only informs the rep about his customer’s interest level, but it also lets him know where he stands in the account helping him greatly improve his sales forecast accuracy.
